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FREE DOWNLOAD Ý The New Community Rules: Marketing on the Social Web ¾ Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services But how do you take advantage of them With The New Community Rules, you ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach The New Community Rules will help you Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work and which don t by learning about what other marketers have tried Many consumers today use the Web as a voice The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service Land Degradation And Society networking sites From Cameroon to Paris: Mousgoum Architecture In and Out of Africa and other examples of the social web provide businesses with a largely untapped marketing channel for products and services But how do you take advantage of them With The New Community Rules Nocturnum: Long Shades you ll understand how social web technologies work Gallery Bundu: A Story about an African Past and learn the most practical and effective ways to reach people who frequent these sites Written by an expert in social media and viral marketing Links to the Diasporic Homeland this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web Given Time: I. Counterfeit Money with case studies that show how other companies have used this approach The New Community Rules will help you Explore blogging and microblogging Cockney Past and Present: A Short History of the Dialect of London and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing The Birth of Industrial Britain: 1750-1850 and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work and which don t by learning about what other marketers have tried Many consumers today use the Web as a voice The New Community Rules demonstrates how you can join the conversation The Ra Expeditions contribute to the community Brides For Brazen Gulch (Silhouette Yours Truly, and bring people to your product or service Very useful but again the most up to date info in this area would be in the form of blogs, discussion forums, or articles on the Web itself, as books are outdated very quickly. If you are trying to get your arms around social media and how you or your business can participate, this book is a superb overview By reading this book you will learn how to use social media in business whether you are employed in a large business, manage a small business, or are a solo entrepreneur.This book is a great place for newbies to start But don t worry if you are past the beginner level If you rate yourself at the intermediate level, or even the advanced level in social media, t If you are trying to get your arms around social media and how you or your business can participate, this book is a superb overview By reading this book you will learn how to use social media in business whether you are employed in a large business, manage a small business, or are a solo entrepreneur.This book is a great place for newbies to start But don t worry if you are past the beginner level If you rate yourself at the intermediate level, or even the advanced level in social media, there s much to hold your attention I learned a lot from this book, despite being steeped in social media everyday due to the nature of my work.WHERE THIS BOOK SHINESThere are so many things about this book to recommend it Here are some reasons you should read this book How to Use Social Media to Market a Business The first few chapters explain what social media is and how it has changed the face of marketing today I especially recommend Chapter Two, on setting goals for social media Too often I see companies with no strategy for how to use social media Their activities are aimless and undirected Chapter Two will help you develop a strategy for social media that supports and promotes your overarching business goals.Wide Number of Sites Covered I love the way this book covers so many useful social media sites It goes beyond the usual suspects Sure it covers Facebook, LinkedIn, MySpace and, of course, Twitter.But it also covers sites I have never heard of before, such as Diigo, Mento, Kirtsy and Tip d, to name a few Not every site will be right for every business But the book helps you quickly develop a short list of sites to investigate.Detailed How to Advice I love the kind of detailed, specific pointers you get in The New Community Rules.There are thousands of social sites today A lot of social media books that cover many sites tend to be general in nature Many puff up their word count with well known stories entertaining but not so useful Example a typical book might tell you the story of how people found out about a plane going down in the Hudson River through Twitter Now, that s an interesting bit of news But does it help you know what to do next to grow your business When I read a book about social media, that s the question I want answered what do I do with this interesting story With The New Community Rules you will learn WHAT to do, WHERE.How to Use Special Features of Large Social Sites Large social media sites are maturing They have been around so long that they now offer added features Often the most value comes from these additional features.An example is a site like LinkedIn The first thing sometimes the only thing businesspeople do on LinkedIn is set up a profile However, your profile on LinkedIn is just the tip of the iceberg There s so muchthat LinkedIn can do To get the most out of it, you will want to use features such as LinkedIn Answers and LinkedIn Groups The book includes details about such features, not only for LinkedIn, but about other sites.In fact, the book has a lot of advice about social sites that s not widely known by the average businessperson I guarantee that unless you are an inveterate Digger or Stumbler or LinkedIn Power User, you will learn things you didn t know about Facebook, Digg, Stumbleupon, LinkedIn and other large sites you may have visited multiple times.In short, the book answers the big question OK, I ve got a Facebook or LinkedIn profile now what do I do with it This is an excerpt of my review of The New Community Rules on Small Business Trends when it first came out Abstract Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services But how do you take advantage of them With The New Community Rules , you ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent ad Abstract Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services But how do you take advantage of them With The New Community Rules , you ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach The New Community Rules will help you explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness learn the art of conversation marketing, and how social media thrives on honesty and transparency manage and enhance your online reputation through the social web tap into the increasingly influential video and podcasting market and, discover which tactics work and which don t by learning about what other marketers have tried Many consumers today use the Web as a voice The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.My Thoughts This book is not a novel as all the other books I ve reviewed so far I came across the book through my work as a community manager Overall I can say that it was really useful for my work and as well for my master thesis which I am writing at the moment The book explains in great detail all different parts of the Web 2.0 such as social network sites, blogs, search engine optimization etc Moreover, it gives interesting examples of companies who use the social net efficiently for their marketing activities All websites and their features are explained faithfully giving all relevant links as well.Since a strategy is very important to develop before getting started with social media activities, this book is well structured to lead the reader through the whole process of developing, implementing and monitoring such a social media marketing strategy.I can very much recommend this book to all people interested in social media marketing for personal and, evenimportant, for professional reasons It was a pleasure to read even though it was a non fiction book Sure, we all USE some form of Social Media we re here, aren t we But as the only non Social Media Expert left in the marketing world, I didn t really know where to start in using it as a part of a marketing strategy Both my company and the industry it s in have been slow to embrace social media, so I felt a little behind the curve This book was a great primer to the wide, wide world of SM The New Community Rules basically puts its arm around you and gives you the lay of the land It s br Sure, we all USE some form of Social Media we re here, aren t we But as the only non Social Media Expert left in the marketing world, I didn t really know where to start in using it as a part of a marketing strategy Both my company and the industry it s in have been slow to embrace social media, so I felt a little behind the curve This book was a great primer to the wide, wide world of SM The New Community Rules basically puts its arm around you and gives you the lay of the land It s broken down by topic, to let you pick and choose the topics you want to delve into, but was also a good read straight through Nothing is gone into in great detail, but a huge number of topics is hit concisely and with enough depth to get you acclimated.It s only the first step in an education process, but I would highly recommend it for anyone getting their feet wet in SMM