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If you are planning a trip to Cuba, this should be an interesting read If you re a fan of cocktails, Cuban culture and Cuban history this book covers it all from around 1860 to 2007. For some reason there is this the real pushing of a narrative that Capitalists drink Bacardi and Coke but Communists drink a Havana Club Cuba Libre And I really could have done with a rum at some point whilst reading this book luckily, it is Tiki night tonight This non fiction book was thoroughly researched and reads like fiction As a first generation American born of Cuban parents and a long time lover of Bacardi rum, it was really cool to get a detailed glimpse into the historical events that led to Castro s revolution, and to get a ground level view of what drove my parents to flee their homeland I never realized that the Bacardi family had such strong ties to multiple revolutions in Cuba turning against the last one after it took a dark turn a This non fiction book was thoroughly researched and reads like fiction As a first generation American born of Cuban parents and a long time lover of Bacardi rum, it was really cool to get a detailed glimpse into the historical events that led to Castro s revolution, and to get a ground level view of what drove my parents to flee their homeland I never realized that the Bacardi family had such strong ties to multiple revolutions in Cuba turning against the last one after it took a dark turn and I will forever have a greater appreciation for the spirit well written history of Cuba I would have to say a very high 4 1 2 for this one If you are a fan of history, or business, or business history or love political intrigue, this is the book for you But it s also a story of family and sacrifice and taking risks in order to better oneself against the odds And then there s the rum, which conjures up any number of memories and could potentially zip you off to Santiago and the warm nights watching a Cuban sunset This book hooked me almost instantly as a fan of family history an I would have to say a very high 4 1 2 for this one If you are a fan of history, or business, or business history or love political intrigue, this is the book for you But it s also a story of family and sacrifice and taking risks in order to better oneself against the odds And then there s the rum, which conjures up any number of memories and could potentially zip you off to Santiago and the warm nights watching a Cuban sunset This book hooked me almost instantly as a fan of family history and provided me a look into the lives of some fascinating individuals who founded one of the most recognizable brands in the world Before diving in, I unfortunately did not know much about the history of Cuba, but the author weaved the story of the Bacardi family with the tumultuous times of Cuba up to and including our current era There were many times while reading this where I said, This would make an excellent movie or mini series While dry in spots, like several passages about international trade law, this book is best when it is focused on the main players in the Bacardi family especially Emilio Bacardi and takes us along with them on their journey Acclaimed NPR reporter Tom Gjelten did not set out to write about the Bacardi rum company Instead, he intended to write about Cuba s tumultuous history But, after spending seven months on the island, he found that Cuba s history was inextricably intertwined with Bacardi s.Founded by Facundo Bacardi in the 1860s a native Spaniard , Bacardi and his son, Facundo, Jr., refined the distilling process to create a smooth drink unlike the fire water widely available They were able to command a premi Acclaimed NPR reporter Tom Gjelten did not set out to write about the Bacardi rum company Instead, he intended to write about Cuba s tumultuous history But, after spending seven months on the island, he found that Cuba s history was inextricably intertwined with Bacardi s.Founded by Facundo Bacardi in the 1860s a native Spaniard , Bacardi and his son, Facundo, Jr., refined the distilling process to create a smooth drink unlike the fire water widely available They were able to command a premium price and counted the Spanish court among their customers But it was Facundo s son, Emilio, who ignited the family and company s political involvement You see, at the time, Cuba was a Spanish colony just as the United States had been 100 years earlier under repressive government and church rule Racism was rampant, natives were enslaved, the government was corruptEmilio was torn between serving the company he was a gifted marketer and toppling the monarchy, until he seized upon a brilliant scheme use the company as a front for revolutionary activity Hide rifles in rum crates, fund the rebel forces with company profits, send coded messages with deliveries After several long, agonizing decades during which Emilio was imprisoned several times Cuba was finally free But, ironically, only because the Americans liberated it during the Spanish American War Sadly, the liberators quickly became the occupying force It gets crazier from the Prohibition Era, during which mobsters held court in Havana to the faux populism of Fidel Castro whom Bacardi president Pepin Bosch tried to have assassinated from exile in Miami this book captures it all It s an amazing untold story for history buffs and fans of political intrigue |READ PDF ♃ Bacardi and the Long Fight for Cuba: The Biography of a Cause ♾ A unique history of Cuba, captured in the life and times of the famous rum dynastyThe Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family, its business, and its nation, ayear tale with the sweep and power of an epic The Bacardi clan patriots and bon vivants, entrepreneurs and intellectuals provided an example of business and civic leadership in its homeland for nearly a century From the fight for Cuban independence from Spain in the s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role In chronicling the saga of this remarkable family and the company that bears its name, Tom Gjelten describes the intersection of business and power, family and politics, community and exile Paths of Glory captured in the life and times of the famous rum dynastyThe Bacardis of Cuba The Magic Barrel builders of a rum distillery and a worldwide brand Affections came of age with their nation and helped define what it meant to be Cuban Across five generations The Lavalite World the Bacardi family has held fast to its Cuban identity Peter Tchaikovsky even in exile from the country for whose freedom they once fought Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family बकुल कथा its business De la mision a la teologia and its nation Revelations ayear tale with the sweep and power of an epic The Bacardi clan patriots and bon vivants Ti aspettavo entrepreneurs and intellectuals provided an example of business and civic leadership in its homeland for nearly a century From the fight for Cuban independence from Spain in the s to the rise of Fidel Castro and beyond The Art of Ponyo there is no chapter in Cuban history in which the Bacardis have not played a role In chronicling the saga of this remarkable family and the company that bears its name Autobiography of Values Tom Gjelten describes the intersection of business and power Confessions family and politics Guide pratiche per adolescenti introversi community and exile I, a total nerd, find the trademark battle between the Bacardi family and the Cuban government to be fascinating I saw a 60 Minutes on it a long time ago and had all but forgotten, but in my effort to readbooks that are set in other countries, I found this one.I expected this to be strictly about the legal battles for the BACARDI and HAVANA CLUB marks, so I was pleasantly surprised to find that it s a comprehensive view of Cuban history through the lens of the Bacardi family I thought I, a total nerd, find the trademark battle between the Bacardi family and the Cuban government to be fascinating I saw a 60 Minutes on it a long time ago and had all but forgotten, but in my effort to readbooks that are set in other countries, I found this one.I expected this to be strictly about the legal battles for the BACARDI and HAVANA CLUB marks, so I was pleasantly surprised to find that it s a comprehensive view of Cuban history through the lens of the Bacardi family I thought it lent a different perspective to the country s history, and it was very informative about Cuba s revolutionary history and Castro s reign I would definitely recommend this to anyone who s interested in Cuba.Side note, I was telling one of my Mormon coworkers about this when he asked what I was reading, and he interjected to ask what s Bacardi Which I found entertaining Exhaustively reported One third detailed history of the Bacardi family in Cuba, one third thrilling tale of revolution and exile, one third excruciating minutiae about international patent law What I learned All dictators are evil All politics are corrupt Buy rum from an independent distillery. Awesome book, recommend it to anyone who likes drinking and hates commies.