READ KINDLE ì Herd: How to Change Mass Behaviour by Harnessing Our True Nature ⚢ eBook or Kindle ePUB free

READ KINDLE ¸ Herd: How to Change Mass Behaviour by Harnessing Our True Nature ⚣ Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour How a Mexican wave happens The emergence of online communities Or sensitively the steady rise of floral roadside tributes to traffic accident victims from complete strangers Unless you have a good explanation of mass behaviour, you ll have little chance of altering it Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual Adam Morgan, Founder, Eatbigfish Mark Earls helps us see clearly that we need to re write the rules and provides us with a playbook for doing so Are you ready for the we revolution Ed Keller, CEO, The Keller Fay Group Herd is a dazzling, nutrient rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now David Abraham, EVP, The Learning Channel As important to read as Malcolm Gladwell and Adam Morgan were I cannot recommend it highly enough unless you are a luddite or an ostrich Mark Sherrington, Global Brands Director, SABMiller Read this book Think about it If you re going to be any good at your job in the nextyears then you need to questions your assumptions about how stuff works Russell Davies, Founder, Open Intelligence Agency To Kill a Nudist-Book III of the Nudist Series you ll have little chance of altering it Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu Adkar Mark Earls offers the most new radical Joe Smith (Jobless in January, controversial and significant new theory of consumer behaviour in a generation At one level a profoundly simple and important idea Cruel Enchantment (Dark Magick, that just happens to overturn everything we thought we knew about marketing to the individual Adam Morgan My Cherished Enemy Founder The Scholomance Eatbigfish Mark Earls helps us see clearly that we need to re write the rules and provides us with a playbook for doing so Are you ready for the we revolution Ed Keller Hairy Charlie and the Frog CEO Game Time The Keller Fay Group Herd is a dazzling Nowhere Girl (Dolly Fiction, nutrient rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now David Abraham Porned Out EVP Hell Has Harbour Views The Learning Channel As important to read as Malcolm Gladwell and Adam Morgan were I cannot recommend it highly enough unless you are a luddite or an ostrich Mark Sherrington Janey and the Band/Sing the Blues (Janey, Global Brands Director Spirited Away Box Set SABMiller Read this book Think about it If you re going to be any good at your job in the nextyears then you need to questions your assumptions about how stuff works Russell Davies Digital Audio Explained Founder Birds of the Bible Open Intelligence Agency This review has been hidden because it contains spoilers To view it, click here Meh, It was ok but nothing really special.The tv industrial complex was never the natural way that information spread through the population It was always word of mouth But with traditional advertising going down the tubes we are reverting the WOM People think that it is some new buzz word or new technique but that s not true It was always the underlying force behind our actions.People do things primarily based on the actions of the people around them If you want to change how people act yo Meh, It was ok but nothing really special.The tv industrial complex was never the natural way that information spread through the population It was always word of mouth But with traditional advertising going down the tubes we are reverting the WOM People think that it is some new buzz word or new technique but that s not true It was always the underlying force behind our actions.People do things primarily based on the actions of the people around them If you want to change how people act you cannot target a single person You cannot multiply the single channel exchange of information You have to stop viewing them as individual people and start treating them as a single entity.You cannot multiply the actions of an individual and expect to be able to predict what the herd will do You must start with and end with the herd There is no way to infer from a single person what a group will do Think newtonian physics.I feel like there was a lot of the narration bias Company succeeds, people find management change most closely correlated and then infer a connection I feel like many of the stories he told as evidence were used like this.Cognitive dissonance in branding after you buy into a brand and start to preach it then can you ever go back Once you invest in it you will actually begin to like itthan the competitors for no reason other than you began to use it You will being to merge it into your story.He did imply group selectionism which was disappointing.A good question was Why do we believe what consumers and employees tell us they remember You cannot fake WOM Your product must genuinely deserve it.Quotes Why do we believe what consumers and employees tell us they remember Individualism has become so central to Western culture that it has become transparent we no longer really notice it we take it as a given truth about the worldConsequently we pretend to ourselves that it is not an ideology after all Instead we see it as a fact, a simple and unremarkable truth about how the world is Market research assumes fundamentally that individuals make decisions about what to do on their ownit rarely bothers to consider the social context in which any behavior takes place and the fact that almost all human behavior is social because that is the nature of our species All mass behavior is the result of interacting individuals within a specific context We do what we do largely because of other people and our interaction with them It is not because we decide on our own The important relationships are the ones our customers and employees have with each other, not those we claim to have with them This meeting like all meetings is not about the subject under discussion it s about the social interactions around the subject The company must learn and respect and encourage other value creators in the network of parties in what it does diagram on page 270 You have to get used to being out of control Very loosely scientific. I m halfway through this book, written by a marketing exec, and much to my astonishment, I find his perspective on human behaviour both utterly fascinating and resonating really strongly with my experience and thoughts about the nature of online communities, how and why they arise, the value of reputation in a flat economy such as the fannish community, although he never references it I would love to know what he would think of it.I was recommended this book by a colleague who I d been disc I m halfway through this book, written by a marketing exec, and much to my astonishment, I find his perspective on human behaviour both utterly fascinating and resonating really strongly with my experience and thoughts about the nature of online communities, how and why they arise, the value of reputation in a flat economy such as the fannish community, although he never references it I would love to know what he would think of it.I was recommended this book by a colleague who I d been discussing the virtues and perils of viral marketing, the stupidity of astroturf blogs, and things like the flocking behaviour of people which tilts a good product into a runaway success Earls has cogently and thoughtfully written many of the things I have thought, but from a marketing perspective that is frankly invaluable for the credibility that it gives his insights into the various things.He apologises up front for being academic and dry and full of complicated theory, and frankly, that gives me a startlingly low opinion of his target audience I read through several of the middle chapters nodding to myself and scribbling Brilliant stuff for anyone interested in the rise of social networks and social software and social intelligence collective, collaborative behaviours and intelligence think Wikipedia , in the building of communities whether based around brand or some other thing, or in human behaviour, particularly anyone unconvinced by the psychologists insistence that there is no such thing as crowd psychology only individual psychology These are thoughts that many of us who grew up incollectivist cultures have ruminated upon, and so I must thank Mark Earls for bringing them together so brilliantly in Herd Earls thesis is that human behavior is primarily governed by social rather than individual forces we gain meaning and significance through our relationship with the herd Earls gives us the four principles that guide behavior, and gives us methods and tools to take advantage of these principles.The book did not recei These are thoughts that many of us who grew up incollectivist cultures have ruminated upon, and so I must thank Mark Earls for bringing them together so brilliantly in Herd Earls thesis is that human behavior is primarily governed by social rather than individual forces we gain meaning and significance through our relationship with the herd Earls gives us the four principles that guide behavior, and gives us methods and tools to take advantage of these principles.The book did not receive 5 stars because of its erratic organization many of the examples were fascinating but required further development to bring the point home Moreover, there were frequent asides that took away from the flow of the book.Herd remains one of the most insightful guides to behavior, particularly on the topics of influence and engagement Add to this a keen sense of humor and a ready wit, and you ve got yourself a book that should be dog eared, scribbled in, and repeatedly referred to in the years to come